Brightcove

I think Brightcove’s idea of bringing all market players (Publishers, Affiliates, Consumers and Advertisers) in a stop-shop location in the web is great, but it may a huge challenge.  As they have experienced serving the premium publishers, it is difficult to serve the publisher’s customization needs, it takes a lot of time and resources.  This means that they may experience the same challenge with each player (Affiliates, Consumers and Advertisers).  They may not want to refuse their service because this would mean loss of customer service, thus negative profit.  The other challenge that is not on their side is the rapid evolving technology, it may allow them to fall behind and other competitors exploit these new opportunities, as they have witnessed from their “oversight” of YouTube.  I recommend Brightcove prioritize their service offerings and focuse on one customer.

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