NTT DoCoMo, Inc.
March 3, 2010
I think DoCoMo has great potential with FeliCa networks, but offering mobile phone-based credit is a risky one. Like they said- it is not in their line of business, they could incur huge losses. Also, promoting eMoney on FeliCa phones is great, but as we know there are huge security and liability risks (theft, loss, damage). For example, who would customers complain to if they lost their phone/emoney, who would they take legal action against? I think DoCoMo is crossing a fine line getting into the financial industry.
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